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Halloween Advertising Campaigns 2024. As halloween wraps up for another year and the cobwebs and pumpkins make way for tinsel and fairy lights, we’re left with a typically diverse range of ad campaigns to unpack. Then here is a list of the best campaigns from 2024 to inspire you.

With new trends shaping halloween marketing in 2024, here’s how you can build campaigns that align with today’s consumer behaviours, particularly the preferences of gen z. The most successful campaigns stayed true to their brand voice while embracing the halloween spirit.